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  • May 17, 2021
    Undefeated founder James Bond to join Arrow McLaren SP and Vuse trackside in Indianapolis for one of the biggest sporting moments in the world

    Vuse continues to drive art and innovation following the kickoff of its Vuse Design Challenge through its collaboration with Arrow McLaren SP (AMSP), debuting a new car design by James Bond,...

  • Apr 21, 2021
    Vuse is inspiring creativity with a unique design contest and multiple arts- and culture-based activations around the St. Petersburg Grand Prix

    Vuse continues to drive art and innovation with the kickoff of the Vuse Design Challenge, a first-of-its-kind opportunity, and the commissioning of local artistic activations for this weekend’s...

  • Apr 15, 2021
    The No. 5 Arrow McLaren SP car and No. 7 Vuse Arrow McLaren SP car will hit the track in the season opener Honda Grand Prix of Alabama

    Vuse is excited to kick off the race season with its partner Arrow McLaren SP (AMSP) for the first official race of the 2021 INDYCAR season at Barber Motorsports Park in Birmingham, AL on April...

  • Feb 25, 2021
    National expansion of 5.0% 4-Pod Packs, along with the launch of 2.4% 4-Pod Packs

    Winston-Salem, N.C. – The Vuse vapor brand announced today a national expansion of Vuse Alto Golden Tobacco 5.0% and Alto Menthol 5.0% 4-pod packs and the national release of Vuse Alto Golden...

  • Feb 23, 2021
    Vuse and Arrow McLaren SP extend their INDYCAR partnership to keep accelerating with excellence in technology, innovation, design and quality

    Winston-Salem, NC (Feb. 23, 2021) – Vuse and Arrow McLaren SP continue to charge beyond with a new, multi-year INDYCAR agreement and partnership expansion that includes enhanced activation and...

  • Nov 17, 2020
    PRESENTING ROOFTOP SESSIONS: A CELEBRATION OF LIVE MUSIC--BROUGHT TO ADULTS VIRTUALLY--IN MANHATTAN, QUEENS AND BROOKLYN

    Today, Vuse and Rolling Stone announced a series of rooftop concerts throughout three of New York's boroughs in celebration and support of its local music scene. Cold War Kids, Elle King, and...

  • Sep 4, 2020
    Grouped Alto applications are final FDA submission for deemed products, representing both Vuse and VELO portfolios

    Reynolds American Inc. ("Reynolds") announces today its final submission of a group of Premarket Tobacco Product Applications ("PMTAs") to the U.S. Food and Drug Administration ("FDA") through...

  • Sep 1, 2020
    VELO pouch is second group of PMTAs for VELO products, and completes current VELO brand PMTA submissions

    Reynolds American Inc. ("Reynolds") announces today the submission of a group of Premarket Tobacco Product Applications ("PMTAs") to the U.S. Food and Drug Administration ("FDA") seeking orders...

  • Aug 27, 2020
    Offers Opportunity to learn more about VELO's portfolio of modern oral products

    R.J. Reynolds Vapor Company ("RJRVC") today announced its new consumer-focused e-commerce website for the VELO brand, https://shop.velo.com. The platform is designed to enable age 21+ adult...

  • Aug 24, 2020
    FDA applications are a first for VELO's dissolvable nicotine lozenges

    Reynolds American Inc. ("Reynolds") announces today the submission of a group of Premarket Tobacco Product Applications ("PMTAs") to the U.S. Food and Drug Administration ("FDA") seeking orders...

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