News Releases
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Oct 29, 2021The brand contributes another $100,000 to provide support for veterans nationwide
Vuse announced today its continued partnership with DAV (Disabled American Veterans). For the second consecutive year, Vuse is donating $100,000 to DAV, a nonprofit charity that provides a...
Oct 20, 2021In-person experiences will span six locations in downtown Austin, TX, featuring racing simulators, live music, and other activities for age 21+ nicotine consumers.Driven by the inspiration of an exciting racing weekend, Vuse today announced that the brand will host experiences at six venues in downtown Austin to bring unique experiences that resonate with...
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Oct 14, 2021
“We are pleased that, today, Vuse Solo received the first of its kind U.S. Food and Drug Administration (“FDA”) marketing authorization for vapor products, authorizing the sale of our U.S....
Jul 29, 2021The Vuse Design Challenge Winner Jack LaPilusa's design will be featured on the No. 7 Vuse Arrow McLaren SP and No. 5 Arrow McLaren SP cars at the inaugural Big Machine Music City Grand Prix.Vuse and Arrow McLaren SP are unveiling the design that won the Vuse Design Challenge and will be featured on the No. 7 Vuse Arrow McLaren SP and No. 5 Arrow McLaren SP racecars at the inaugural...
Jul 22, 2021Recent poll: Three out of four adult vapor consumers consider a brand's environmental impact importantA new poll conducted by Reynolds indicates adult (age 21+) vapor consumers prefer brands committed to sustainability and reducing their environmental footprint. The research1, conducted on behalf...
May 17, 2021Undefeated founder James Bond to join Arrow McLaren SP and Vuse trackside in Indianapolis for one of the biggest sporting moments in the worldVuse continues to drive art and innovation following the kickoff of its Vuse Design Challenge through its collaboration with Arrow McLaren SP (AMSP), debuting a new car design by James Bond,...
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Apr 21, 2021Vuse is inspiring creativity with a unique design contest and multiple arts- and culture-based activations around the St. Petersburg Grand Prix
Vuse continues to drive art and innovation with the kickoff of the Vuse Design Challenge, a first-of-its-kind opportunity, and the commissioning of local artistic activations for this weekend’s...
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Apr 15, 2021The No. 5 Arrow McLaren SP car and No. 7 Vuse Arrow McLaren SP car will hit the track in the season opener Honda Grand Prix of Alabama
Vuse is excited to kick off the race season with its partner Arrow McLaren SP (AMSP) for the first official race of the 2021 INDYCAR season at Barber Motorsports Park in Birmingham, AL on April...
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Feb 25, 2021National expansion of 5.0% 4-Pod Packs, along with the launch of 2.4% 4-Pod Packs
Winston-Salem, N.C. – The Vuse vapor brand announced today a national expansion of Vuse Alto Golden Tobacco 5.0% and Alto Menthol 5.0% 4-pod packs and the national release of Vuse Alto Golden...
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Feb 23, 2021Vuse and Arrow McLaren SP extend their INDYCAR partnership to keep accelerating with excellence in technology, innovation, design and quality
Winston-Salem, NC (Feb. 23, 2021) – Vuse and Arrow McLaren SP continue to charge beyond with a new, multi-year INDYCAR agreement and partnership expansion that includes enhanced activation and...
Nov 17, 2020PRESENTING ROOFTOP SESSIONS: A CELEBRATION OF LIVE MUSIC--BROUGHT TO ADULTS VIRTUALLY--IN MANHATTAN, QUEENS AND BROOKLYNToday, Vuse and Rolling Stone announced a series of rooftop concerts throughout three of New York's boroughs in celebration and support of its local music scene. Cold War Kids, Elle King, and...
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Sep 4, 2020Grouped Alto applications are final FDA submission for deemed products, representing both Vuse and VELO portfolios
Reynolds American Inc. ("Reynolds") announces today its final submission of a group of Premarket Tobacco Product Applications ("PMTAs") to the U.S. Food and Drug Administration ("FDA") through...
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Sep 1, 2020VELO pouch is second group of PMTAs for VELO products, and completes current VELO brand PMTA submissions
Reynolds American Inc. ("Reynolds") announces today the submission of a group of Premarket Tobacco Product Applications ("PMTAs") to the U.S. Food and Drug Administration ("FDA") seeking orders...
Aug 27, 2020Offers Opportunity to learn more about VELO's portfolio of modern oral productsR.J. Reynolds Vapor Company ("RJRVC") today announced its new consumer-focused e-commerce website for the VELO brand, https://shop.velo.com. The platform is designed to enable age 21+ adult...
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Aug 24, 2020FDA applications are a first for VELO's dissolvable nicotine lozenges
Reynolds American Inc. ("Reynolds") announces today the submission of a group of Premarket Tobacco Product Applications ("PMTAs") to the U.S. Food and Drug Administration ("FDA") seeking orders...
Aug 19, 2020The award recognizes VELO as one of the most innovative, high-quality new products that meet consumers' evolving preferences.R.J. Reynolds Vapor Company's ("RJRVC") VELO Nicotine Lozenges are being honored as one of Convenience Store News' ("CSNews") Best New Products 2020 in the Other Tobacco Products/Smokeless...
Aug 18, 2020The E-Cigarette Brand’s donations will support DAV (Disabled American Veterans) and Conquer Paralysis Now (CPN) organizations.WINSTON-SALEM, NORTH CAROLINA August 18, 2020 – Vuse, a leading vapor brand from R.J. Reynolds Vapor Company (RJRVC), announced today its multi-year, multi-million-dollar commitment, designed to...
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Jul 30, 2020VELO providing resources, mentors, community and funding for those who want to pursue their side hustle, passion project, or dream business
Today, R.J. Reynolds Vapor Company ("RJRVC"), announces the expansion of "The VELO Hustle" with a virtual pitch contest for adult nicotine consumers who are age 25+. RJRVC's modern oral brand VELO...
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Jul 14, 2020Offers New Ways to Engage with Brands and Products
R.J. Reynolds Vapor Company ("RJRVC") today launched its updated consumer-focused website for the Vuse brand, www.vuse.com. The enhanced platform is interactive, experience-driven and is designed...
Jul 9, 2020VELO dissolvable nicotine lozenges responds to adult nicotine consumers' evolving preferences for convenience, simplicity, and choice, and are available to adult consumers in select national retail locationsOn the one year anniversary of R.J. Reynolds Vapor Company ("RJRVC"), an operating company of Reynolds American, Inc., a member of the British American Tobacco Group, announcing the national...
Jul 7, 2020Donation from Arrow McLaren SP and sponsor Vuse Vapor provides Indy-based organization with reliable means to provide mobile services to homeless Indiana veteransArrow McLaren SP and team sponsor Vuse Vapor presented a wheelchair-accessible van to the HVAF of Indiana Inc. (Helping Veterans and Families) on Tuesday, July 7, 2020, at the INDYCAR Experience...
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Jun 23, 2020Vuse Continues to Advance with Focus on Innovation and Responsible Marketing
R.J. Reynolds Vapor Company's (RJRVC) Vuse Alto and Vuse Ciro e-cigarettes were named two of the top ten product pacesetters by Information Resources Inc. (IRI), a data and analytics research...
Jun 8, 2020Arrow McLaren SP team places 9th (No. 7) and 12th (No. 5) at Genesys 300 in Fort Worth, TXVuse, leading vapor brand from R.J. Reynolds Vapor Company (RJRVC), congratulates its partner Arrow McLaren SP (AMSP) for placing 9th with No. 7 and 12th with No. 5 cars in the Genesys 300 in Fort...
Jun 5, 2020Vuse and Arrow McLaren SP use technology to engage with adult audiencesVuse, leading vapor brand from R.J. Reynolds Vapor Company (RJRVC), sends best wishes to its partner Arrow McLaren SP (AMSP) for the first official race of the 2020 INDYCAR season in Fort Worth,...
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May 6, 2020To celebrate this sponsorship, The Fratellis will offer an exclusive sneak peek of their new song and accompanying video via Vuse Vapor's U.S. Instagram channel for age 21+ nicotine consumers
WINSTON-SALEM, N.C. May 6, 2020 - R.J. Reynolds Vapor Company (“RJRVC”) is pleased to announce that the Vuse brand will be a headline sponsor for the U.S. portion of The Fratellis’ upcoming...
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Apr 15, 2020Vuse Vibe and Vuse Ciro join Reynolds’ Prior Vuse Solo Submission to FDA
WINSTON-SALEM, N.C. – April 15, 2020 - Reynolds American (“Reynolds”) announced today that it has submitted two new Premarket Tobacco Product Applications (“PMTAs”) to the U.S. Food and...
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Oct 25, 2019Variety of RAI Group programs and policies -- comprehensive parental leave, employee resource groups and Women of Transformation, among others -- promote diversity and inclusion
Ricardo Oberlander, president and chief executive officer (CEO) of Reynolds American Inc. (RAI) has signed the pledge for CEO Action for Diversity & Inclusion™, joining over 750 CEOs that have...
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Oct 11, 2019
Reynolds American Inc. ("Reynolds") today announced submission of a Premarket Tobacco Product Application ("PMTA") through one of its subsidiaries to the U.S. Food and Drug Administration (FDA)...
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Oct 2, 2019Reynolds American Inc. kicks off Women of Transformation initiative with networking event in Atlanta in advance of 2019 NACS Show
Reynolds American Inc. and its group of companies (the RAI Group) announce the launch of the Women of Transformation initiative, a corporate effort intended to highlight and celebrate innovative...
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Sep 18, 2019Parent company of R.J. Reynolds Vapor Company was named as one of the top-ranked companies in FORTUNE magazine's 2019 Best Workplaces for Manufacturing & Production, demonstrating the companies’ success in creating an exceptional workplace.
WINSTON-SALEM, N.C. – Sept. 18, 2019 – Reynolds American Inc. (RAI) and its companies have been named as one of the top-ranked companies on FORTUNE magazine's 2019 Best Workplaces for...
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Jul 8, 2019Company expands the rollout of VELO as part of its innovative Modern Oral portfolio to meet the evolving preferences of today’s adult tobacco consumer with simple, hassle-free, oral nicotine products.
WINSTON-SALEM, N.C. – July 8, 2019 – R.J. Reynolds Vapor Company (“RJRVC”), an operating company of Reynolds American Inc., a member of the British American Tobacco Group, today announced...
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May 15, 2019Company implements several measures that focus on responsible engagement and preventing underage access to accounts, content and products, including robust guidelines and implementation of age gating, user monitoring, content management and sales restrictions.
WINSTON-SALEM, N.C. – May 15, 2019 – R. J. Reynolds Vapor Company (“RJRVC”), an operating company of Reynolds American Inc., a member of the British American Tobacco Group, today...
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Mar 27, 2019Responsible product innovation and continued commitment to prevent potential youth tobacco access at the core of the company’s transforming tobacco mission
WINSTON-SALEM, N.C. – Mar. 27, 2019 – R.J. Reynolds Vapor Company (“Reynolds Vapor”), an operating company of Reynolds American Inc. (“RAI”), a member of the British American Tobacco...
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Mar 4, 2019Product technology and innovation, as well as increased commitment to prevent potential youth tobacco access and use, continue to distinguish Reynolds as the leader committed to driving change in the tobacco industry
WINSTON-SALEM, N.C. – Mar. 4, 2019 – R.J. Reynolds Vapor Company (RJRVC), a subsidiary of Reynolds American Inc. who is a member of the British American Tobacco Group, today took important...